The Death of Bounce Rate
Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.
Remembering Music Mag Ads From The 90s
Today I wanted to do a less serious journal entry. One about nostalgia and music. There were two things growing up that I loved music and marketing and there were times they collided.
How Flexible is Brand Image
Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.
Will Boohoo buying Debenhams workout?
Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?
Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?
A Cool Way To Tell A Story On Twitter
Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways
Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.
Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways
Did Reddit just run a Super Bowl ad?
Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn't a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.
Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn’t a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.
What Is Competitive Strategy
How you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.
Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.
How Do Ads Persuade You To Do Something
Every Day you’re bombarded with ads, salespeople or friends trying to persuade you to do something, like watch a new show on Netflix or try out some new product.
Today I would like to talk to you about how ads persuade you to do something, to take action. Giving you a better understanding of how are brains process persuasion of a message.
Every Day you’re bombarded with ads, salespeople or friends trying to persuade you to do something, like watch a new show on Netflix or try out some new product.
The Gatekeeper
It’s Jan 2021 and most business are looking to try stay afloat or trying to grow their client base.
It’s Jan 2021 and most business are looking to try stay afloat or trying to grow their client base.
Today I would like to talk about the dreaded gatekeeper. Life would be easier for marketing and sales people if it were not for the dreaded gatekeeper or at least how they perceive the gatekeeper.