Yahoo to Lay Off 20% of Roles amid Advertising Business Reshuffle

Organizational Change and the Illusion of Control

Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]

What is target market with 5 examples from Brands you love?

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]

5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

Did you know there are 313M Monthly active users on Twitter, that a lot of users just on one social platform alone in fact 7.476 Billion of the total population use social media daily. Like any business, you’re most likely asking yourself how do my customers use these platforms. Well, the base of any Social […]