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54 views 5 mins

Amazon takes on QVC

Growth Sci Journal

Today I thought I would talk about Amazon Latest product announcement. Amazon Live you maybe be able to get involved and get in there early if you are an Amazon seller or brand that sells on Amazon.

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37 views 7 mins

Australia vs Facebook:

Growth Sci Journal

Today I would like to talk to you about the new mandatory bargaining code which is the result of many years of complaints from traditional media outlets that social media platforms benefit from the hard graft of journalists without paying a cent for it.

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49 views 6 mins

Domino’s and the Irresistible offer:

Growth Sci Journal

Today I wanted to talk to you today about Irresistible Offers, how to create them fairly easily and easily the most famous is the dominos pizza offer.

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34 views 5 mins

The Death of Bounce Rate

Growth Sci Journal

Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.

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39 views 4 mins

Remembering Music Mag Ads From The 90s

Growth Sci Journal

Today I wanted to do a less serious journal entry. One about nostalgia and music. There were two things growing up that I loved music and marketing and there were times they collided.

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37 views 8 mins

How Flexible is Brand Image

Growth Sci Journal

Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.

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39 views 7 mins

Will Boohoo buying Debenhams workout?

Growth Sci Journal

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?

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38 views 5 mins

A Cool Way To Tell A Story On Twitter

Growth Sci Journal
Ground hog Day

Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.

Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways

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36 views 3 mins

Did Reddit just run a Super Bowl ad?

Growth Sci Journal
Reddit - Super Bowl ad

Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn’t a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.

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36 views 3 mins

What Is Competitive Strategy

Growth Sci Journal

Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.