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187 views 5 min

How the NBA is Setting a New Standard in Email Personalization

Growth Sci Journal

The NBA has found success in boosting click-through rates and conversion rates for its email campaigns by incorporating dynamic personalized touches. Through a partnership with Movable Ink, the campaigns utilized real-time game content, personalized banners, image personalization, and gamification to keep fans engaged. While personalization at scale has been a challenge for marketers, the NBA’s […]

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195 views 5 min

Pepsi’s New Logo for 2023: The impact on branding and marketing.

Growth Sci Journal

The logo of a company is one of the most important elements of their brand identity, and any changes made to it can have a significant impact on their image and success. We explore the potential impact of Pepsi’s new logo on their branding and marketing efforts. We will take a closer look at the […]

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208 views 2 min

Yahoo to Lay Off 20% of Roles amid Advertising Business Reshuffle

Growth Sci Journal

Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]

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662 views 5 min

Sainsbury’s plans to spend £50M to cut prices as discounters gain market share in 2022

Growth Sci Journal

Sainsbury’s is investing a further £50m into lowering prices over the next four months, as shoppers continue to turn to discount supermarkets amid the cost of living crisis. Over £15m has been specifically allocated towards maintaining low prices on festive food, with the supermarket holding the price of its Christmas dinner at the same level […]

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215 views 5 min

Amazon takes on QVC

Growth Sci Journal

Today I thought I would talk about Amazon Latest product announcement. Amazon Live you maybe be able to get involved and get in there early if you are an Amazon seller or brand that sells on Amazon.

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191 views 7 min

Australia vs Facebook:

Growth Sci Journal

Today I would like to talk to you about the new mandatory bargaining code which is the result of many years of complaints from traditional media outlets that social media platforms benefit from the hard graft of journalists without paying a cent for it.

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185 views 7 min

Will Boohoo buying Debenhams workout?

Growth Sci Journal

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?

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194 views 3 min

Did Reddit just run a Super Bowl ad?

Growth Sci Journal
Reddit - Super Bowl ad

Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn’t a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.