By
110 views 5 min

The NBA has found success in boosting click-through rates and conversion rates for its email campaigns by incorporating dynamic personalized touches. Through a partnership with Movable Ink, the campaigns utilized real-time game content, personalized banners, image personalization, and gamification to keep fans engaged. While personalization at scale has been a challenge for marketers, the NBA’s […]

By
123 views 5 min

The logo of a company is one of the most important elements of their brand identity, and any changes made to it can have a significant impact on their image and success. We explore the potential impact of Pepsi’s new logo on their branding and marketing efforts. We will take a closer look at the […]

By
144 views 2 min

Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]

By
603 views 5 min

Sainsbury’s is investing a further £50m into lowering prices over the next four months, as shoppers continue to turn to discount supermarkets amid the cost of living crisis. Over £15m has been specifically allocated towards maintaining low prices on festive food, with the supermarket holding the price of its Christmas dinner at the same level […]

By
154 views 5 min

Today I thought I would talk about Amazon Latest product announcement. Amazon Live you maybe be able to get involved and get in there early if you are an Amazon seller or brand that sells on Amazon.

By
128 views 7 min

Today I would like to talk to you about the new mandatory bargaining code which is the result of many years of complaints from traditional media outlets that social media platforms benefit from the hard graft of journalists without paying a cent for it.

By
131 views 7 min

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?

By
139 views 3 min

Yesterday was Super Bowl Sunday and Reddit ran a Super Bowl 2021 ad No, you heard right that wasn’t a glitch for some Super Bowl LV viewers, mainly in nine of the top 10 US metros a Reddit commercial did pop up on the screen.