The Solomon Paradox is the idea that people are better at giving advice to others than they are at solving their own problems. By applying this concept to sales, we can shift our perspective and find creative solutions to seemingly impossible tasks like selling ice to an Eskimo. Today we will explore the Solomon Paradox […]
Today I would like to talk to you about how ads persuade you to do something, to take action. Giving you a better understanding of how are brains process persuasion of a message.
Every Day you’re bombarded with ads, salespeople or friends trying to persuade you to do something, like watch a new show on Netflix or try out some new product.