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Master the art of email marketing with these best practices and tips for 2024

Grab Attention with Engaging Emails

In today’s fast-paced digital world, email marketing remains a powerful tool for businesses to connect with their audience.

But to cut through the noise and stand out in the inbox, it’s crucial to follow best practices and employ effective strategies.

In this blog post, we’ll explore email marketing best practices and provide actionable tips to help you boost your email campaigns in 2024.

Why Does Email Marketing Even Matter?

Before diving into the tips, let’s address the question of why email marketing is still relevant in 2024. Here are a few compelling reasons:

1. Email is an owned channel: Unlike social media platforms that rely on algorithms to determine who sees your content, email allows you to have direct access to your audience’s inbox. This means a higher likelihood of your message being seen.

2. Email has high ROI: According to industry reports, email marketing generates an average ROI of $36 for every $1 spent, making it a highly cost-effective channel for businesses.

Now that we understand the importance of email marketing, let’s explore some best practices and tips to help you optimize your email campaigns.

Email Marketing Best Practices and Tips

1. Grow Your Email List in 3 Simple Steps

Building a quality email list is essential for successful email marketing. Here’s a simple three-step process to grow your email list:

Step 1: Choose a lead gen offer (lead magnet)

Create a valuable lead magnet that incentivizes visitors to provide their email addresses. This could be an ebook, a free course, or a discount code.

Step 2: Select a lead source (traffic source)

Identify your main growth marketing channel and select a lead source that aligns with it. Paid promotion through platforms like Facebook, Instagram, Pinterest, and TikTok can be effective for lead generation.

Step 3: Set up email signup forms

Place email signup forms on your website, landing pages, and social media profiles to capture leads. Experiment with different tactics and optimize for conversions.

2. How to Write Subject Lines That Actually Get Clicks

Subject lines are the gateway to your emails, so it’s crucial to make them compelling. Here are some tips for writing subject lines that get clicks:

  • Keep them self-evident, personalized, and concise.
  • Pique curiosity without revealing too much.
  • Personalize subject lines for segmented campaigns.
  • Use 30 characters or less to avoid being cut off on mobile devices.
  • A/B test subject lines for optimal open rates.

3. Great Marketing Emails Are Mobile-First

In an era where most people read emails on their phones, it’s essential to prioritize mobile-first design. Here’s how to create mobile-friendly emails:

  • Use shorter subject lines that are visible on mobile devices.
  • Optimize for single-column designs and big, legible fonts.
  • Include easy-to-click CTAs and compress image files for faster load times.
  • Send test emails and review them on your own phone before scheduling.

4. Use Automation: Segmentation and Email Flows

Segmentation and email flows can significantly improve the effectiveness of your email campaigns. Here’s how to leverage automation:

  • Divide your email list into different segments based on demographics, psychographics, and behavior.
  • Create email flows triggered by specific actions, such as clicking on a blog post or visiting specific pages.
  • Deliver personalized and timely messages to increase engagement and conversions.

5. Change Your Call to Action (CTA) to a Call to Value

Instead of focusing solely on driving action, consider shifting your CTAs to provide value to your subscribers. Here’s how to do it:

  • Use CTAs that describe the benefit readers receive from clicking.
  • Avoid vague, salesy, and spammy CTA copy.
  • Make your CTAs eye-catching and consider placing text links on their own line.

6. Improve Deliverability to Get Your Emails in More Inboxes

Deliverability is crucial for the success of your email marketing campaigns. Here’s how to improve it:

  • Practice good email list hygiene by using double opt-in, cleaning the list regularly, and making it easy to unsubscribe.
  • Send quality content that encourages engagement.
  • Ensure compliance with privacy laws and best practices.

7. Ignore Open Rates—Here Are the Metrics That Matter

Open rates alone are not reliable metrics for email marketing success. Focus on these metrics instead:

  • Conversion rate
  • Revenue per subscriber
  • Revenue per email
  • Click-through rate (CTR)

8. The Best Marketing Automation Tools Based on Your Business Model

Choosing the right marketing automation tools is essential for effective email marketing. Here are some recommended tools based on your business model:

  • SaaS and B2B businesses: CustomerIO and Iterable
  • E-commerce businesses: Klaviyo, Drip, and Mailchimp
  • Creators/influencers: ConvertKit

9. Optimal Time to Send Emails

Finding the optimal time to send emails can significantly impact their effectiveness. Consider these tips:

  • Typically, late morning around 10am in the recipient’s time zone works well.
  • Personalize send times using email marketing tools and Send Time Optimization.
  • Delay welcome emails by 15 to 45 minutes to increase opens and engagement.

10. Practice Good Email List Hygiene

Maintaining a clean and engaged email list is crucial for effective email marketing. Here are some tips for good email list hygiene:

  • Use double opt-in to improve email engagement and reduce spam.
  • Regularly clean your list to remove idle email addresses.
  • Make it easy for subscribers to unsubscribe if they no longer wish to receive emails.

TLDR: Key Takeaways

  • Growing your email list with quality subscribers is crucial for effective email marketing.
  • Writing compelling subject lines and prioritizing mobile-first design can significantly impact open and engagement rates.
  • Utilizing automation, segmentation, and email flows can deliver personalized and timely messages to your audience.
  • Improving deliverability, focusing on relevant metrics, and choosing the right marketing automation tools are essential for success.
  • Timing your emails and maintaining good email list hygiene are additional factors to consider.

“The money is in the list, but the magic is in the relationship.”

JD Thomson

Until next time, happy marketing and may your conversion rates be sky-high!

J.D.Thomson
J.D.Thomson
Editor | Loves Scientific Marketing | Hates Bad Marketing |

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