Heat Maps: The Secret Weapon for Designing Websites with Better User Experience.

Creating a website that users will love can be tough, but fear not! Heatmaps are the secret weapon to a killer user experience.

Creating a website that offers a great user experience is essential to keep visitors engaged and coming back for more. However, achieving this can be a challenging task, especially if you don’t have the right tools. Fortunately, heat maps can help you design a website that offers an optimal user experience. A heat map is […]

The Soloman Paradox Of Perspective: How to Sell Ice to an Eskimo

Selling ice to an Eskimo is a classic example of a seemingly impossible task. But what if there was a way to look at it from a different perspective, utilizing the Solomon Paradox? If you’re looking to improve your sales skills and learn how to sell practically anything, read on.

The Solomon Paradox is the idea that people are better at giving advice to others than they are at solving their own problems. By applying this concept to sales, we can shift our perspective and find creative solutions to seemingly impossible tasks like selling ice to an Eskimo. Today we will explore the Solomon Paradox […]

How the NBA is Setting a New Standard in Email Personalization

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% 

The NBA has found success in boosting click-through rates and conversion rates for its email campaigns by incorporating dynamic personalized touches. Through a partnership with Movable Ink, the campaigns utilized real-time game content, personalized banners, image personalization, and gamification to keep fans engaged. While personalization at scale has been a challenge for marketers, the NBA’s […]

Pepsi’s New Logo for 2023: The impact on branding and marketing.

Pepsi recently announced that they will be updating their logo in 2023. This news has caused a stir among branding experts and marketing professionals alike.

The logo of a company is one of the most important elements of their brand identity, and any changes made to it can have a significant impact on their image and success. We explore the potential impact of Pepsi’s new logo on their branding and marketing efforts. We will take a closer look at the […]

Exploring The Impact Perspective Shifting

We will explore the science behind Soloman's Paradox and provide practical tips for how you can use perspective shifting to improve your own relationships and communication skills.

We will explore the science behind Soloman’s Paradox and provide practical tips for how you can use perspective shifting to improve your own relationships and communication skills.

The Art of Writing a Great Call to Action: 3 Essential Components

Lead readers to take action with this essential guide to crafting amazing calls-to-action. Learn the 3 components of success and how to use them.

Writing effective calls-to-action that actually work isn’t always easy, but it can be one of the most useful tools in driving conversions and customer engagement. Crafting a powerful CTA requires understanding your audience and what they are looking for, as well as using strong visuals and language that is direct, simple, and focused on the […]

Yahoo to Lay Off 20% of Roles amid Advertising Business Reshuffle

Organizational Change and the Illusion of Control

Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]

What Is a North Star Metric?: An Overview of an Important Concept

Are you struggling to measure results? Maybe you don’t even know what metrics matter when it comes to measuring ROI. In this post, we’ll explain what a North Star metric is and why they matter.

There are lots of different types of metrics that you could track, but only some of them actually matter. We’ll cover the one that really matters (North Star Metrics) and how to find yours in this post. North Star Metric is the single most important metric you should focus on as a leader because it […]

What is target market with 5 examples from Brands you love?

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]

Amazon takes on QVC

Today I thought I would talk about Amazon Latest product announcement. Amazon Live you maybe be able to get involved and get in there early if you are an Amazon seller or brand that sells on Amazon.