Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]
Organizational Change and the Illusion of Control
What is target market with 5 examples from Brands you love?
Hello Marketers Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]
Amazon takes on QVC
Domino’s and the Irresistible offer:
The Death of Bounce Rate
Remembering Music Mag Ads From The 90s
How Flexible is Brand Image
Will Boohoo buying Debenhams workout?
Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?