Heatmaps are a powerful tool for analyzing user behavior on your website, but they can also be misleading if you don’t use them correctly. Many people fall into the trap of using heatmaps to confirm their existing assumptions, rather than discovering new insights. Heatmaps are a visual representation of how users interact with your website. […]
How the NBA is Setting a New Standard in Email Personalization
The NBA has found success in boosting click-through rates and conversion rates for its email campaigns by incorporating dynamic personalized touches. Through a partnership with Movable Ink, the campaigns utilized real-time game content, personalized banners, image personalization, and gamification to keep fans engaged. While personalization at scale has been a challenge for marketers, the NBA’s […]
Pepsi’s New Logo for 2023: The impact on branding and marketing.
The logo of a company is one of the most important elements of their brand identity, and any changes made to it can have a significant impact on their image and success. We explore the potential impact of Pepsi’s new logo on their branding and marketing efforts. We will take a closer look at the […]
Exploring The Impact Perspective Shifting
Yahoo to Lay Off 20% of Roles amid Advertising Business Reshuffle
Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]
What is target market with 5 examples from Brands you love?
Hello Marketers Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]