Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]
Hello Marketers Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]
Today I thought I would talk about Amazon Latest product announcement. Amazon Live you maybe be able to get involved and get in there early if you are an Amazon seller or brand that sells on Amazon.
Today I would like to talk to you about the new mandatory bargaining code which is the result of many years of complaints from traditional media outlets that social media platforms benefit from the hard graft of journalists without paying a cent for it.
Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.
Today I wanted to do a less serious journal entry. One about nostalgia and music. There were two things growing up that I loved music and marketing and there were times they collided.
Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.
Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?
Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.
Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways
and then