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5648 views 15 mins

There are lots of different types of metrics that you could track, but only some of them actually matter. We’ll cover the one that really matters (North Star Metrics) and how to find yours in this post. North Star Metric is the single most important metric you should focus on as a leader because it […]

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49 views 6 mins

Today I wanted to talk to you today about Irresistible Offers, how to create them fairly easily and easily the most famous is the dominos pizza offer.

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39 views 7 mins

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?

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37 views 3 mins

Propaganda is seen now a day as a synonym for lies, but is it really as bad as everyone makes out? can you use it for good?