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128 views 10 min

The Soloman Paradox Of Perspective: How to Sell Ice to an Eskimo

Growth Sci Journal

The Solomon Paradox is the idea that people are better at giving advice to others than they are at solving their own problems. By applying this concept to sales, we can shift our perspective and find creative solutions to seemingly impossible tasks like selling ice to an Eskimo. Today we will explore the Solomon Paradox […]

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109 views 5 min

Exploring The Impact Perspective Shifting

Growth Sci Journal

We will explore the science behind Soloman’s Paradox and provide practical tips for how you can use perspective shifting to improve your own relationships and communication skills.

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116 views 13 min

The Art of Writing a Great Call to Action: 3 Essential Components

Growth Sci Journal

Writing effective calls-to-action that actually work isn’t always easy, but it can be one of the most useful tools in driving conversions and customer engagement. Crafting a powerful CTA requires understanding your audience and what they are looking for, as well as using strong visuals and language that is direct, simple, and focused on the […]

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130 views 20 min

What is target market with 5 examples from Brands you love?

Growth Sci Journal

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]

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154 views 5 min

Amazon takes on QVC

Growth Sci Journal

Today I thought I would talk about Amazon Latest product announcement. Amazon Live you maybe be able to get involved and get in there early if you are an Amazon seller or brand that sells on Amazon.

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155 views 6 min

Domino’s and the Irresistible offer:

Growth Sci Journal

Today I wanted to talk to you today about Irresistible Offers, how to create them fairly easily and easily the most famous is the dominos pizza offer.

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123 views 5 min

The Death of Bounce Rate

Growth Sci Journal

Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.

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141 views 4 min

Remembering Music Mag Ads From The 90s

Growth Sci Journal

Today I wanted to do a less serious journal entry. One about nostalgia and music. There were two things growing up that I loved music and marketing and there were times they collided.

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116 views 8 min

How Flexible is Brand Image

Growth Sci Journal

Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.

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131 views 7 min

Will Boohoo buying Debenhams workout?

Growth Sci Journal

Last Monday’s announcement that fashion website Boohoo had bought the Debenhams for the price of £55m. I would like to examine what exactly is it buying and why is it buying it?