By
5,837 views 15 min

What Is a North Star Metric?: An Overview of an Important Concept

Growth Sci Journal

There are lots of different types of metrics that you could track, but only some of them actually matter. We’ll cover the one that really matters (North Star Metrics) and how to find yours in this post. North Star Metric is the single most important metric you should focus on as a leader because it […]

By
190 views 20 min

What is target market with 5 examples from Brands you love?

Growth Sci Journal

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]

By
186 views 5 min

The Death of Bounce Rate

Growth Sci Journal

Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.

By
178 views 4 min

How Do Ads Persuade You To Do Something

Growth Sci Journal

Today I would like to talk to you about how ads persuade you to do something, to take action. Giving you a better understanding of how are brains process persuasion of a message.

Every Day you’re bombarded with ads, salespeople or friends trying to persuade you to do something, like watch a new show on Netflix or try out some new product.