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5649 views 15 mins

There are lots of different types of metrics that you could track, but only some of them actually matter. We’ll cover the one that really matters (North Star Metrics) and how to find yours in this post. North Star Metric is the single most important metric you should focus on as a leader because it […]

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41 views 20 mins

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]

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37 views 8 mins

Today I want to talk to you about Brand image & how flexible it truly is, if you believe most marketers its not very flexible at all but they are wrong brand image is very flexible.

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39 views 5 mins

Today I wanted to talk to you about a cool way to tell a story inside Twitter using Twitter threads.

Do you remember back in the days when you had “Dungeons and Dragons” books where you would be give the intro of a story and then given an option to take one of 2 ways

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36 views 3 mins

Today I would like to talk about strategy and specially what is strategy and how you should be using strategic planning in your marketing to help improve your strategy and strategic thinking. I will touch on a framework that may help you understand this better.

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44 views 4 mins

A lot of companies have set up Email newsletters in a rush, Don’t just send random marketing promos. Lets being some clarity back to a once trendy method of communication.

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24 views 4 mins

How do brands build trust and engage with customers, how trust is so important and the act of building trust.