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11 views 5 min

Heatmaps are a powerful tool for analyzing user behavior on your website, but they can also be misleading if you don’t use them correctly. Many people fall into the trap of using heatmaps to confirm their existing assumptions, rather than discovering new insights. Heatmaps are a visual representation of how users interact with your website. […]

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3 views 11 min

Creating a website that offers a great user experience is essential to keep visitors engaged and coming back for more. However, achieving this can be a challenging task, especially if you don’t have the right tools. Fortunately, heat maps can help you design a website that offers an optimal user experience. A heat map is […]

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218 views 10 min

The Solomon Paradox is the idea that people are better at giving advice to others than they are at solving their own problems. By applying this concept to sales, we can shift our perspective and find creative solutions to seemingly impossible tasks like selling ice to an Eskimo. Today we will explore the Solomon Paradox […]

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181 views 5 min

We will explore the science behind Soloman’s Paradox and provide practical tips for how you can use perspective shifting to improve your own relationships and communication skills.

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186 views 13 min

Writing effective calls-to-action that actually work isn’t always easy, but it can be one of the most useful tools in driving conversions and customer engagement. Crafting a powerful CTA requires understanding your audience and what they are looking for, as well as using strong visuals and language that is direct, simple, and focused on the […]

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190 views 20 min

  Hello Marketers   Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]

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187 views 5 min

Today I want to talk to you about a day some will say was a bad day and some will say was a long time coming. The death of bounce rate. Let me explain.

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179 views 4 min

Today I would like to talk to you about how ads persuade you to do something, to take action. Giving you a better understanding of how are brains process persuasion of a message.

Every Day you’re bombarded with ads, salespeople or friends trying to persuade you to do something, like watch a new show on Netflix or try out some new product.

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178 views 4 min

A lot of companies have set up Email newsletters in a rush, Don’t just send random marketing promos. Lets being some clarity back to a once trendy method of communication.