How the NBA is Setting a New Standard in Email Personalization

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% 
/ Editor - 12 April 2023

The NBA has found success in boosting click-through rates and conversion rates for its email campaigns by incorporating dynamic personalized touches. Through a partnership with Movable Ink, the campaigns utilized real-time game content, personalized banners, image personalization, and gamification to keep fans engaged. While personalization at scale has been a challenge for marketers, the NBA’s […]

Pepsi’s New Logo for 2023: The impact on branding and marketing.

Pepsi recently announced that they will be updating their logo in 2023. This news has caused a stir among branding experts and marketing professionals alike.
/ Editor - 12 April 2023

The logo of a company is one of the most important elements of their brand identity, and any changes made to it can have a significant impact on their image and success. We explore the potential impact of Pepsi’s new logo on their branding and marketing efforts. We will take a closer look at the […]