Heatmaps A Gift Or A Curse: A Visualization Tool with Limitations

Are you reading your Heatmaps right, are they misleading you?

Heatmaps are a powerful tool for analyzing user behavior on your website, but they can also be misleading if you don’t use them correctly. Many people fall into the trap of using heatmaps to confirm their existing assumptions, rather than discovering new insights. Heatmaps are a visual representation of how users interact with your website. […]