The Solomon Paradox is the idea that people are better at giving advice to others than they are at solving their own problems. By applying this concept to sales, we can shift our perspective and find creative solutions to seemingly impossible tasks like selling ice to an Eskimo. Today we will explore the Solomon Paradox […]
How the NBA is Setting a New Standard in Email Personalization
The NBA has found success in boosting click-through rates and conversion rates for its email campaigns by incorporating dynamic personalized touches. Through a partnership with Movable Ink, the campaigns utilized real-time game content, personalized banners, image personalization, and gamification to keep fans engaged. While personalization at scale has been a challenge for marketers, the NBA’s […]
Pepsi’s New Logo for 2023: The impact on branding and marketing.
The logo of a company is one of the most important elements of their brand identity, and any changes made to it can have a significant impact on their image and success. We explore the potential impact of Pepsi’s new logo on their branding and marketing efforts. We will take a closer look at the […]
Exploring The Impact Perspective Shifting
Writing Calls-to-Action That Rock (And Don’t Suck!)
Every writer knows a good call-to-action can make or break an campaign or article. A call-to-action is the instruction within an article that encourages readers to do something, such as click on a link, sign up for a newsletter, or buy a product. It should be powerful enough to motivate the reader to take action […]
Yahoo to Lay Off 20% of Roles amid Advertising Business Reshuffle
Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]
Sainsbury’s plans to spend £50M to cut prices as discounters gain market share in 2022
Sainsbury’s is investing a further £50m into lowering prices over the next four months, as shoppers continue to turn to discount supermarkets amid the cost of living crisis. Over £15m has been specifically allocated towards maintaining low prices on festive food, with the supermarket holding the price of its Christmas dinner at the same level […]
What is target market with 5 examples from Brands you love?
Hello Marketers Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]