Yahoo has announced a 20% job cut of 1,000 people, which is part of their plan to create a new division, Yahoo Advertising. This follows several industry layoffs recently and Disney’s plans to cut 7,000 jobs last week. When Yahoo announced mass layoffs this week, it was a stark reminder that sometimes business decisions can […]
Sainsbury’s plans to spend £50M to cut prices as discounters gain market share in 2022
Sainsbury’s is investing a further £50m into lowering prices over the next four months, as shoppers continue to turn to discount supermarkets amid the cost of living crisis. Over £15m has been specifically allocated towards maintaining low prices on festive food, with the supermarket holding the price of its Christmas dinner at the same level […]
What is target market with 5 examples from Brands you love?
Hello Marketers Today I want to talk about targeting specifically target market, one of the most important things in marketing, because without it, you’re just throwing money into the abyss. What you’re aiming for is a specific person—probably a person that’s already thinking about the problem that your product or service solves and […]